11. The evolution of gigposters
Posted: Wed Nov 25, 2009 8:57 pm
11. Over the decades, gigposters have moved from a means to advertise the gig to more of a commemorative piece of art that sometimes isn’t even available at the gig. What do you believe the role of a gigposter is and how does that impact your designs?
The role of a gigposter now is about 50% advertising and 50% merch. Whether it's being sold or hung won't effect the image I design for the print. A poster has to have some sort of bold immediacy that's instantly recognized within the first few seconds you see it.
The role of a gigposter now is about 50% advertising and 50% merch. Whether it's being sold or hung won't effect the image I design for the print. A poster has to have some sort of bold immediacy that's instantly recognized within the first few seconds you see it.