18. Expectations

[kevron6]

You have quite a reputation of putting out consistently great posters, do you ever feel like there is a high expectation for your design work and how does it influence your creative process?

[kevron6]

Rob Jones: I hate to disappoint, but the clock hinders as often as it spurs. The main influence that expectation has on my process is that I smoke more as time runs out worrying if the direction I’m headed will yield a satisfactory result.